To be intentional about setting up your design process and marketing your company when you start your company, it is important to understand your options and potential challenges. It is common for the best architectural firm to operate in three ways: efficiency-based offices, experience-based offices, and expertise-based offices. This will help you determine how to manage your company’s marketing, staffing, and profitability based on the target market.
Before choosing the model that best suits your future goals, carefully consider why you are starting your firm, what your goals are, what you have prior experience with, and how you like to practice. It can be difficult and expensive for the best architectural firm to change your model after you have completed a few projects and established a reputation for your business, so be honest and intentional about your choice early on.
A good architecture office’s hiring, management, and staffing choices should support its mode. It is ideal for architecture offices that can deliver projects faster or cheaper than the firms they compete against. As a result, you have developed an efficient and streamlined design and production process and are constantly seeking ways to optimise it.
The firms provide a limited range of services or standard scopes of work, which are familiar and repeatable, and tend to offer a limited range of services. Keeping the work hours to a minimum while still delivering quality documents is one of the benefits of limiting the type and complexity of the work you take on. Your practice should be efficient in all aspects.
